A Psychological Approach to Entrepreneurship: Selected Essays of Dean A. Shepherd

ยท Edward Elgar Publishing
ืกืคืจ ื“ื™ื’ื™ื˜ืœื™
624
ื“ืคื™ื
ื›ืฉื™ืจ
ื”ื‘ื™ืงื•ืจื•ืช ื•ื”ื“ื™ืจื•ื’ื™ื ืœื ืžืื•ืžืชื™ืย ืžื™ื“ืข ื ื•ืกืฃ

ืžื™ื“ืข ืขืœ ื”ืกืคืจ ื”ื“ื™ื’ื™ื˜ืœื™ ื”ื–ื”

รธWithin an entrepreneurial context, what a person thinks and feels and how they behave are hugely consequential. Entrepreneurs often work in scenarios of considerable time pressure, task complexity, uncertainty and high performance variance. This fasci

ืขืœ ื”ืžื—ื‘ืจ

Dean A. Shepherd, Ray and Milann Siegfried Professor of Entrepreneurship, Mendoza College of Business, University of Notre Dame, US

ืจื•ืฆื” ืœื“ืจื’ ืืช ื”ืกืคืจ ื”ื“ื™ื’ื™ื˜ืœื™ ื”ื–ื”?

ื ืฉืžื— ืœืฉืžื•ืข ืžื” ื“ืขืชืš.

ืื™ืš ืงื•ืจืื™ื ืืช ื”ืกืคืจ

ืกืžืืจื˜ืคื•ื ื™ื ื•ื˜ืื‘ืœื˜ื™ื
ื›ืœ ืžื” ืฉืฆืจื™ืš ืœืขืฉื•ืช ื”ื•ื ืœื”ืชืงื™ืŸ ืืช ื”ืืคืœื™ืงืฆื™ื” ืฉืœ Google Play Books ืœ-Android ืื• ืœ-iPad/iPhoneโ€. ื”ื™ื ืžืกืชื ื›ืจื ืช ื‘ืื•ืคืŸ ืื•ื˜ื•ืžื˜ื™ ืขื ื”ื—ืฉื‘ื•ืŸ ืฉืœืš ื•ืžืืคืฉืจืช ืœืš ืœืงืจื•ื ืžื›ืœ ืžืงื•ื, ื’ื ืœืœื ื—ื™ื‘ื•ืจ ืœืื™ื ื˜ืจื ื˜.
ืžื—ืฉื‘ื™ื ื ื™ื™ื“ื™ื ื•ืฉื•ืœื—ื ื™ื™ื
ื ื™ืชืŸ ืœื”ืื–ื™ืŸ ืœืกืคืจื™ ืื•ื“ื™ื• ืฉื ืจื›ืฉื• ื‘-Google Play ื‘ืืžืฆืขื•ืช ื“ืคื“ืคืŸ ื”ืื™ื ื˜ืจื ื˜ ืฉืœ ื”ืžื—ืฉื‘.
eReaders ื•ืžื›ืฉื™ืจื™ื ืื—ืจื™ื
ื›ื“ื™ ืœืงืจื•ื ื‘ืžื›ืฉื™ืจื™ื ืขื ืชืฆื•ื’ืช ื“ื™ื• ืืœืงื˜ืจื•ื ื™ (e-ink) ื›ืžื• ื”ืงื•ืจืื™ื ื”ืืœืงื˜ืจื•ื ื™ื™ื ืฉืœ Kobo, ืฆืจื™ืš ืœื”ื•ืจื™ื“ ืงื•ื‘ืฅ ื•ืœื”ืขื‘ื™ืจ ืื•ืชื• ืœืžื›ืฉื™ืจ. ื™ืฉ ืœืคืขื•ืœ ืœืคื™ ื”ื”ื•ืจืื•ืช ื”ืžืคื•ืจื˜ื•ืช ื‘ืžืจื›ื– ื”ืขื–ืจื” ื›ื“ื™ ืœื”ืขื‘ื™ืจ ืืช ื”ืงื‘ืฆื™ื ืœืงื•ืจืื™ื ืืœืงื˜ืจื•ื ื™ื™ื ื ืชืžื›ื™ื.

ืขื•ื“ ืžืืช Dean A. Shepherdโ€

ืกืคืจื™ื ื“ื™ื’ื™ื˜ืœื™ื™ื ื“ื•ืžื™ื