The Seven Deadly Sins were formulated in early Christian teachings to make followers mindful of man's natural vices - lust, gluttony, greed, sloth, wrath, envy and pride.
On the following pages, The Seven Deadly Sins are adapted to the world of multi-asset investment, revealing the all-too-common investor tendencies that the authors look to avoid in order to achieve reliable long-term performance.
Issued by Aberdeen Asset Managers Limited which is authorised and regulated by the Financial Conduct Authority in the UK.