It is now well know that the measure algebra [script capital]M([italic capital]G) of a locally compact group can be regarded as a subalgebra of the operator algebra [italic capital]B([italic capital]B([italic capital]L2([italic capital]G))) of the operator algebra [italic capital]B([italic capital]L2([italic capital]G)) of the Hilbert space [italic capital]L2([italic capital]G). We study the situation in hypergroups and find that, in general, the analogous map for them is neither an isometry nor a homomorphism. However, it is completely positive and completely bounded in certain ways. This work presents the related general theory and special examples.