Identity and Ideology in Digital Food Discourse: Social Media Interactions Across Cultural Contexts
Alla Tovares · Cynthia Gordon
Nov 2020 · Bloomsbury Publishing
Ebook
280
Pages
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About this ebook
Exploring food-related interactions in various digital and cultural contexts, this book demonstrates how food as a discursive resource can be mobilized to accomplish actions of social, cultural, and political consequence. The chapters reveal how social media users employ language, images, and videos to construct identities and ideologies that both encompass and transcend food.
Drawing on various discourse analytic frameworks to digital communication, contributors examine interactions across Facebook, Twitter, YouTube, and Instagram. From the multimodal discourse of a Korean livestreaming online eating show, to food activism in an English blogging community and discussions of a food-related controversy on Omani Twitter, this book shows how language and multimodal resources serve not only to communicate about food, but also as a means of accomplishing key aspects of everyday social life.
Drawing on various discourse analytic frameworks to digital communication, contributors examine interactions across Facebook, Twitter, YouTube, and Instagram. From the multimodal discourse of a Korean livestreaming online eating show, to food activism in an English blogging community and discussions of a food-related controversy on Omani Twitter, this book shows how language and multimodal resources serve not only to communicate about food, but also as a means of accomplishing key aspects of everyday social life.
About the author
Alla Tovares is Associate Professor of English and Linguistics at Howard University, USA.
Cynthia Gordon is Associate Professor of Linguistics at Georgetown University, USA.
Cynthia Gordon is Associate Professor of Linguistics at Georgetown University, USA.
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