Customers today are overloaded with information and overwhelmed by options. product value is so high across the competition that any kind of meaningful product differentiation--at least in the customers’ eyes--has disappeared. Therefore, between not recognizing product differences, combined with not having any time to spare to investigate what they don’t know, the difference maker for many decision makers is you!
In Amp Up Your Sales, you will learn how to:
The salesperson who is always responsive and completely focused on value will be the one who will stand out from the crowd and get the sale. The bad news is, your customers won’t understand and appreciate all the advantages of your product. The good news is, they aren’t making the decision based on the product, but on you!
ANDY PAUL is the CEO and founder of Zero-Time Selling, Inc., and a leading expert on selling with speed. He has more than 30 years of sales experience in companies ranging from raw startups to Fortune 1000s.