Living in an Asymmetrical World: How writing direction affects thought and action

Living in an Asymmetrical World makes an original contribution to the field by addressing a "hot" topic from a somewhat unusual perspective, bridging five decades of research on horizontal bias related to writing direction. Previous work by Jean-Pierre Deconchy is examined and integrated with current theory, and the importance of deep thinking, on field observations, multiple methodologies and creative procedures are proposed as crucial elements for future social psychology.

The book’s revival of this approach to science will open up new perspectives for future research and will be of key interest to academics and researchers in the areas of social, cognitive and cultural psychology.