Apex Hides the Hurt
Mrt. 2018 · Hachette UK
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This New York Times Notable Book from the #1 New York Times bestselling author of The Underground Railroad is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.
The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant.
And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.
The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant.
And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.
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Colson Whitehead is a multi-award winning and bestselling author whose works include The Nickel Boys, The Underground Railroad, The Noble Hustle, Zone One, Sag Harbor, The Intuitionist, John Henry Days, Apex Hides the Hurt and a collection of essays, The Colossus of New York. He is one of only four novelists to win the Pulitzer Prize for Fiction twice and is a recipient of MacArthur and Guggenheim fellowships. For The Underground Railroad, Whitehead won the National Book Award, the Pulitzer Prize for Fiction, the Arthur C. Clarke Award for Fiction, the Andrew Carnegie Medal for Excellence and was longlisted for the Booker Prize. He was awarded the Pulitzer Prize for a second time for The Nickel Boys, which also won the George Orwell Prize for Political Fiction and The Kirkus Prize. The Underground Railroad has been adapted as an Amazon Prime TV series, produced and directed by the Academy Award winning director Barry Jenkins, and was broadcast in 2021. He lives with his family in New York City.
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