Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity

Name: Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity
Rating: 4 (2 reviews)

Benson, Vladlena · Tuninga, Ronald · Saridakis, George

Aug 2016 · IGI Global

4.0

2 reviews

Ebook

525

Pages

Eligible

Ratings and reviews aren’t verified Learn More

About this ebook

Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm.

Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.

Ratings and reviews

4.0

2 reviews

Anil Das

November 4, 2020

AAA

About the author

Vladlena Benson is a Course Director of the MA Management programme at Kingston Business School and a Senior Lecturer at the Department of Informatics and Operations Management, Kingston University. She teaches Information Management Strategy to MBA students in the UK and Russia, and is a visiting lecturer on the IMBA programme at IAE Lyon, France. Vladlena’s research interests are in the area of information security, information strategy and social networking. She publishes widely and her research is recognised by the British Computing Society (BCS) and the British Academy of Management (BAM). Vladlena publishes extensively in such journals as British Journal of Educational Technology, International Journal of e-Business, Computers in Human Behaviour and others.

Ronald Tuninga is the Dean of the Faculty of Business and Law at Kingston University, and is also Dean of the AVT Business School in Denmark. He earned his PhD in 1987 from Temple University. He has experience in publishing journal articles, and has also edited conference proceedings.

George Saridakis works as a Professor at Kingston University in the Small Business Research Center. He earned his PhD in 2006 from the University of Essex. [Editor]

Rate this ebook

Tell us what you think.

Reading information

Smartphones and tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.

Laptops and computers

You can listen to audiobooks purchased on Google Play using your computer's web browser.

eReaders and other devices

To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.

Report illegal content