Console Wars: Sega Vs Nintendo - and the Battle that Defined a Generation
Jun 2014 · Atlantic Books Ltd
4.4star
53 reviewsreport
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576
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About this ebook
In 1990 Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about video games and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.
The battle was vicious, relentless and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.
Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It's the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.
The battle was vicious, relentless and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.
Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It's the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.
Ratings and reviews
4.4
53 reviews
J M
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December 25, 2015
A must read for anyone who participated in this era of games and equal for people who are younger and into games. It's definitely told more on the side of Sega so it can come across as a little lopsided but I suspect that's to do with getting limited access to Nintendo. As much as I'm a Nintendo fan they don't seen to have changed their ways much since this era.
Alan Wells
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September 8, 2014
If you were a gamer back when this was all happening its a great insight to what went on behind the scenes. All the work that either made you a Nintendo or Sega kid is quite unbelievable. This book was well written and the dialog included did turn it more into a story which I found refreshing. It did come across as a little biased towards Sega however I suppose they were the ones making the waves back then so it might have just played out like that.
1 person found this review helpful
Dan Cross
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October 26, 2015
Overwritten and under subbed. This book is in dire need of editing as it's full of fictitious waffle, which is corny, unbelievable and the dialogue will often leave you cringing. Console Wars is a biased mess and best left alone.
2 people found this review helpful
About the author
Blake J. Harris is a writer/director and co-founder of Flying Penguin Pictures, which has produced such films as The Flying Scissors and Such Great Heights. Currently, Harris is co-directing Console Wars, the documentary based on his book, which is being produced by Scott Rudin, Seth Rogen and Evan Goldberg. He is also serving as an executive producer on the feature film adaptation.
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