Building a Successful Professional Coaching Business

Martin K. Ettington
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We know that becoming a successful professional coach is not just about knowing the best new techniques and processes--It's as much about how you use proven techniques to build your business.

Unfortunately, most of the people who decide to become professional coaches get out of the business after only one year because they don't know these techniques and have trouble building a client base.

Through the application of solid business principles and the unique marketing opportunities of what coaching offers clients we can help you to build a successful professional coaching business.

This book is divided into three parts as follows:

Getting Started

Building Your Infrastructure

How to build your Clientele

This book is derived from my Longevity Professional Coaching Manual but the steps to take to build any professional coaching business are still the same.

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Martin is an Engineer by training and has had multiple careers. He has a B.S. degree in Engineering Science from Renesselaer Polytechnic Institute in 1977. He has also done extensive graduate work in management and computer science. His career includes many years working for Fortune 100 companies. His books are an outgrowth of his views on Science, Metaphysics, Longevity, and other unusual subjects


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