Summary: Brick by Brick: Review and Analysis of Robertson and Breen's Book
BusinessNews Publishing,
Oct 2014 · Primento
1.0star
1 reviewreport
Ebook
43
Pages
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
About this ebook
The must-read summary of David C. Robertson and Bill Breen's book: "Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry".
This complete summary of the ideas from David C. Robertson and Bill Breen's book "Brick by Brick" explains innovation through the story of the LEGO Group. LEGO was founded in 1932 and through sheer grit and determination it grew into a multi-billion-dollar enterprise. However, at the end of the twentieth century, LEGO found itself fading as the digital world arrived. This summary highlights how LEGO's new management team developed a practical approach to innovation and as a result the company emerged from its near death experience to become one of the world’s fastest-growing and most profitable toy companies.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business
To learn more, read "Brick by Brick" and discover the story behind the world's biggest toy company, LEGO.
This complete summary of the ideas from David C. Robertson and Bill Breen's book "Brick by Brick" explains innovation through the story of the LEGO Group. LEGO was founded in 1932 and through sheer grit and determination it grew into a multi-billion-dollar enterprise. However, at the end of the twentieth century, LEGO found itself fading as the digital world arrived. This summary highlights how LEGO's new management team developed a practical approach to innovation and as a result the company emerged from its near death experience to become one of the world’s fastest-growing and most profitable toy companies.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business
To learn more, read "Brick by Brick" and discover the story behind the world's biggest toy company, LEGO.
Ratings and reviews
1.0
1 review
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
