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Touted as the Amazon-killer even before it launched, Jet.Com is burning up the online retailing track. By making shopping a game in which the more you buy, the less you pay for each item already in your shopping cart, Jet is so promising that giant Walmart recently bought the upstart for $3.3 billion to give Walmart.com a much-needed hand in its dreary efforts to compete with Amazon online. What are the chances that Jet's Marc Lore can beat Amazon's Jeff Bezos in a cage fight? This pithy summary provides the answer - along with lessons for every business.
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Ric Merrifield is a veteran business consultant, a former Microsoft business scientist, and author of Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation. His work has always appeared in the Harvard Business Review.
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