Transmedia Directors: Artistry, Industry and New Audiovisual Aesthetics

· ·
· Bloomsbury Publishing USA
Ebook
528
Pages
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About this ebook

Transmedia Directors focuses on artist-practitioners who work across media, platforms and disciplines, including film, television, music video, commercials and the internet. Working in the age of media convergence, today's em/impresarios project a distinctive style that points toward a new contemporary aesthetics. The media they engage with enrich their practices – through film and television (with its potential for world-building and sense of the past and future), music video (with its audiovisual aesthetics and rhythm), commercials (with their ability to project a message quickly) and the internet (with its refreshed concepts of audience and participation), to larger forms like restaurants and amusement parks (with their materiality alongside today's digital aesthetics). These directors encourage us to reassess concepts of authorship, assemblage, transmedia, audiovisual aesthetics and world-building.

Providing a vital resource for scholars and practitioners, this collection weaves together insights about artist-practitioners' collaborative processes as well as strategies for composition, representation, subversion and resistance.

About the author

Carol Vernallis teaches in the music department at Stanford University, USA. She is the author of Experiencing Music Video (2004) and Unruly Media (2013) and is co-editor of The Oxford Handbook of New Audiovisual Aesthetics (2013) and The Oxford Handbook of Sound and Image in Digital Media (2013).

Holly Rogers is Reader in Music at Goldsmiths, University of London, and author of Sounding the Gallery: Video and the Rise of Art-Music (2013) and editor of Music and Sound in Documentary Film (2014) and The Music and Sound of Experimental Film (2017).

Lisa Perrott is Senior Lecturer and Programme Convener of Screen and Media Studies at the University of Waikato, New Zealand, and is co-editor, with Ana Cristina Mendes, of Navigating with the Blackstar: The Mediality of David Bowie (special issue of Celebrity Studies, 2019) and David Bowie and Transmedia Stardom (2019).

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