Micro MBA: Theory and Practice
Carolina Machado · J. Paulo Davim
Apr 2018 · Walter de Gruyter GmbH & Co KG
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Ebook
184
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About this ebook
Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.
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About the author
Carolina Machado, University of Minho, Portugal; Paulo Davim, University of Aveiro, Portugal
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