Mindf*ck: Inside Cambridge Analytica’s Plot to Break the World
Oct 2019 · Profile Books
4.7star
13 reviewsreport
Ebook
333
Pages
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
About this ebook
'Please please please read Mindf*ck' - Richard Dawkins
What if you could peer into the minds of an entire population? What if you could target the weakest with rumours that only they saw?
In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with private Facebook data to make an invisible weapon with the power to change what voters perceived as real.
The firm was created to launch the then unknown Steve Bannon's ideological assault on America. But as it honed its dark arts in elections from Trinidad to Nigeria, 24-year-old research director Christopher Wylie began to see what he and his colleagues were unleashing.
He had heard the disturbing visions of the investors. He saw what CEO Alexander Nix did behind closed doors. When Britain shocked the world by voting to leave the EU, Wylie realised it was time to expose his old associates. The political crime of the century had just taken place - the weapon had been tested - and nobody knew.
What if you could peer into the minds of an entire population? What if you could target the weakest with rumours that only they saw?
In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with private Facebook data to make an invisible weapon with the power to change what voters perceived as real.
The firm was created to launch the then unknown Steve Bannon's ideological assault on America. But as it honed its dark arts in elections from Trinidad to Nigeria, 24-year-old research director Christopher Wylie began to see what he and his colleagues were unleashing.
He had heard the disturbing visions of the investors. He saw what CEO Alexander Nix did behind closed doors. When Britain shocked the world by voting to leave the EU, Wylie realised it was time to expose his old associates. The political crime of the century had just taken place - the weapon had been tested - and nobody knew.
Ratings and reviews
4.7
13 reviews
Kay Middleton
- Flag inappropriate
June 9, 2020
Eye opening, jaw dropping, terrifying and fascinating all at the same time!
1 person found this review helpful
Hamish Campbell
- Flag inappropriate
December 3, 2019
This book is more than just an account of what happened in Cambridge Analytica.
1 person found this review helpful
Gordon Reid
- Flag inappropriate
- Show review history
August 10, 2020
Read the book is all that I wish say. "We are the raw materials"
About the author
Christopher Wylie has been called 'the millennials' first great whistleblower' and 'a pink-haired, nose-ringed oracle sent from the future.' He is known for his role in setting up - and then taking down - Cambridge Analytica. His revelations exposing the rampant misuse of data rocked Silicon Valley and led to some of the largest multinational investigations into data crime ever.
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
