Faux Pas Fame: Building a Brand with Bloopers
About this ebook
Meet Mimi Meme, the self-proclaimed Queen of Cringe and master of turning mortifying moments into meme gold. With her feathered sidekick Captain Cocky and a knack for catastrophe, Mimi’s about to teach you how to:
• Transform your daily disasters into trending topics
• Monetize your misfortunes (hello, sponsorships!)
• Navigate the cutthroat world of influencers without losing your soul (or all your dignity)
But when hunky stuntman Maverick Worthy slides into her DMs, Mimi faces her biggest challenge yet: balancing her budding romance with her brand of beautiful disasters. Can she level up from meme to mainstream without faceplanting her way out of love?
Get ready to laugh until you cry, cringe until you can’t look away, and be seen in ways you never thought possible. This zany self-help guide is your ticket to:
• Embracing your inner train wreck with pride
• Finding your tribe of fellow beautiful disasters
• Boosting your confidence by owning your awkward
• Learning to laugh at yourself (before others beat you to it)
Packed with more sass than your group chat and enough secondhand embarrassment to make you grateful for your own life choices, this misguided guidebook is a hilarious rollercoaster of relatable moments and “OMG, same!” revelations.
So grab your helmet, prep your apology templates, and get ready to live that #CringeLife to the fullest. Because in Mimi’s world, it’s not about how gracefully you fall—it's about how epically you fail upwards.
Where embarrassment is an art form, and you’re about to become a masterpiece.
Faux Pas Fame is the perfect guide for embracing your inner hot mess. Equal parts self-help and comedy gold, it’s a must-read for anyone who’s ever wanted to turn their awkward moments into memorable assets. Or just laugh out loud.
“I’ve never felt so seen or laughed so hard!”
“Hilarious, relatable, and surprisingly inspiring.”
About the author
Clare Chu stumbled into internet fame the way she does most things in life—spectacularly and by complete accident. A walking, talking blooper reel, Clare has elevated public embarrassment to an art form, amassing millions of followers who tune in daily to watch her fail upwards with style.
When not face-planting for the O’gram or testing the limits of her health insurance, Clare can be found brainstorming her next viral stunt with her feathered sidekick, Captain Cocky.
Her qualifications include:
• A PhD in Awkward Situations from the School of Hard Knocks
• Multiple viral videos, none of which she’d show her grandmother
• A trophy case full of participation awards and “You Tried” stickers
• The unofficial world record for Most Coffee Spilled in a Single Livestream
Clare lives in Central City with her long-suffering parrot and an ever-growing collection of helmets. Follow her misadventures on OgleGram @BeautifulDisasterZone and OgleTok @CringeCrew, but maybe don’t try this at home.
Remember: Stay clumsy, stay authentic, and always carry a spare pair of pants. You never know when the internet might be watching.
https://clarechu.com
