Veterinary Business and Enterprise: Theoretical Foundations and Practical Cases
Dec 2013 · Elsevier Health Sciences
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190
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About this ebook
Approx.176 pagesApprox.176 pagesVeterinary Business and Enterprise: Theoretical Foundations and Practical Cases presents readers with a unique collection of theory-based chapters and case studies that together provide a clear and practical illustration of key contemporary challenges in veterinary business management. The theory sections are written by leading academics from top universities and colleges, and cover leadership and management, the application of marketing theory, brand identity, ethical approaches to management and more. The practical cases are principally based on real businesses within the broader veterinary sector both nationally and internationally. Each case deals with themes specifically relevant to the effective and practical management of a veterinary or veterinary-related business and presents a particular business challenge for students to solve. The cases are supported by web-based overviews, student assessments and interactive questions. The book will be an important business and enterprise learning resource for both undergraduate and postgraduate level students of veterinary medicine. It will also be an invaluable supporting resource for business and enterprise educators and those responsible for curriculum design in veterinary schools internationally.
About the author
Colette Henry is Head of Department of Business Studies at Dundalk Institute of Technology, Ireland, Adjunct Professor of Business Strategy & Innovation at Griffith University, Australia, and an Affiliated Researcher with Jönköping University, Sweden. She leads various EU-funded entrepreneurship initiatives for DkIT and is the project leader for the Start for Future initiative. She is founder and chair of the Global Women's Entrepreneurship Research Network (Global WEP) and Founding Editor of the International Journal of Gender & Entrepreneurship. She has published on entrepreneurship education, gender, the creative industries, and veterinary/rural business. In 2015, she received the Diana International Research Project Trailblazer Award, and in 2017, the Sten K Johnson European Entrepreneurship Education Award from Lund University, Sweden. Colette is a fellow of the Royal Society, the Higher Education Academy, the Academy of Social Sciences, and the Institute for Small Business & Entrepreneurship.
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