Consumer Data Research
Paul Longley · James Cheshire · Alexander Singleton
Apr 2018 · UCL Press
4.3star
Maoni 10report
Kitabu pepe
198
Kurasa
family_home
Kimetimiza masharti
info
reportUkadiriaji na maoni hayajahakikishwa Pata Maelezo Zaidi
Kuhusu kitabu pepe hiki
Big Data collected by customer-facing organisations – such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings – account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors – and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies.
Praise for Consumer Data Research
'An insightful, state-of-the-art guide into the social and commercial value of applying geographical thinking to the study of consumer data.'
Professor Richard Harris, University of Bristol
'An excellent guide to leveraging the value of academic research on valid data. Partnerships based around consumer data should be encouraged and supported by all and their outputs used to better the way we manage the world we live in.'
Bill Grimsey, retailer and author of The Vanishing Highstreet
'The use of data from everyday consumer transactions is a potential game-changer for understanding economic and social patterns and trends. This is an excellent overview of the field.'
Dr.Tom Smith, Managing Director, Office for National Statistics Data Science Campus
Praise for Consumer Data Research
'An insightful, state-of-the-art guide into the social and commercial value of applying geographical thinking to the study of consumer data.'
Professor Richard Harris, University of Bristol
'An excellent guide to leveraging the value of academic research on valid data. Partnerships based around consumer data should be encouraged and supported by all and their outputs used to better the way we manage the world we live in.'
Bill Grimsey, retailer and author of The Vanishing Highstreet
'The use of data from everyday consumer transactions is a potential game-changer for understanding economic and social patterns and trends. This is an excellent overview of the field.'
Dr.Tom Smith, Managing Director, Office for National Statistics Data Science Campus
Ukadiriaji na maoni
4.3
Maoni 10
Kuhusu mwandishi
Paul A. Longley is Professor of Geographic Information Science at UCL, where he also directs the ESRC Consumer Data Research Centre.
Alex Singleton is a Professor of Geographic Information Science at the University of Liverpool
James Cheshire is an Associate Professor at University College London, whose award-winning maps have appeared in the Financial Times and the Guardian.
Kadiria kitabu pepe hiki
Tupe maoni yako.
Kusoma maelezo
Simu mahiri na kompyuta vibao
Sakinisha programu ya Vitabu vya Google Play kwa ajili ya Android na iPad au iPhone. Itasawazishwa kiotomatiki kwenye akaunti yako na kukuruhusu usome vitabu mtandaoni au nje ya mtandao popote ulipo.
Kompyuta za kupakata na kompyuta
Unaweza kusikiliza vitabu vilivyonunuliwa kwenye Google Play wakati unatumia kivinjari cha kompyuta yako.
Visomaji pepe na vifaa vingine
Ili usome kwenye vifaa vya wino pepe kama vile visomaji vya vitabu pepe vya Kobo, utahitaji kupakua faili kisha ulihamishie kwenye kifaa chako. Fuatilia maagizo ya kina ya Kituo cha Usaidizi ili uhamishe faili kwenye visomaji vya vitabu pepe vinavyotumika.
