Contextual Embeddedness of Women's Entrepreneurship: Going Beyond a Gender Neutral Approach

Shumaila Yousafzi · Adam Lindgreen · Saadat Saeed · Colette Henry

Mac 2018 · Routledge

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Contextual Embeddedness of Women’s Entrepreneurship brings together a range of research that provides powerful insights into the influences and restraints within a diverse set of gendered contexts including social, political, institutional, religious, patriarchal, cultural, family, and economic, in which female entrepreneurs around the world operate their businesses. In doing so, the contributing authors demonstrate not only the importance of studying the contexts in how they shape women’s entrepreneurial activities, but also how female entrepreneurs through their endeavours modify these contexts.

Collectively, the edited collection’s studies make a substantial contribution to the contextual embeddedness of women’s entrepreneurial activity, provide numerous insights, and provoke fruitful directions for future research on the important role of the contexts in which women’s entrepreneurial activities take place.

This innovative and wide-ranging research anthology seeks to reframe and redirect research on gender and entrepreneurship and will appeal to all those interested in learning more about female entrepreneurship.

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Shumaila Yousafzai is Associate Professor at Cardiff University, UK. Her research focuses on the contextual embeddedness of entrepreneurship, institutional theory and entrepreneurial orientation. She has published in various international journals and has co-edited a special issue on Women’s entrepreneurship for Entrepreneurship & Regional Development.

Adam Lindgreen is Professor of Marketing at Copenhagen Business School and Head of the Department of Marketing. He has published in California Management Review, Journal of Business Ethics, Journal of Product and Innovation Management, Journal of the Academy of Marketing Science, and Journal of World Business.

Saadat Saeed is Associate Professor in Entrepreneurship at the Durham University Business School, Durham University, UK. His past research efforts have included the global study of supportive institutions and women’s entrepreneurship, entrepreneurship in adverse conditions, corporate entrepreneurship and firm performance in multi-county context.

Colette Henry, FRSA, is Head of School of Business & Humanities at Dundalk Institute of Technology, Ireland, and Adjunct Professor of Entrepreneurship at UiT-The Arctic University of Norway. Colette holds the Diana International Trailblazer award for female entrepreneurship, and the Sten K Johnson European Entrepreneurship Education Award.

Alain Fayolle is Professor of entrepreneurship, the founder and director of the entrepreneurship research centre at EM Lyon Business School, France. Alain published thirty-five books and over one hundred and half articles. In 2013, Alain Fayolle got the 2013 European Entrepreneurship Education Award and has been elected Chair of the AOM Entrepreneurship Division for the 2016-2017 academic year. In 2015, he has been awarded Wilford L. White Fellow by ICSB.

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