Who is Pop Tate's best and steadiest customer? Everyone would say Jughead, of course, but they've somehow overlooked the mysterious Mr. Milkweed! What lengths will Jug go to in order to ensure that he is number one? Then, Jug's pals build a sand sculpture worthy of the big award. They just should have looked more closely before building it on top of Jughead! Finally, Jughead gets more thrills, chills and spills at the theme park's snack stand than the rest of the gang does from the rides!