Tradisi Retorika: Kerangka Teoretis Penelitian Ilmu Komunikasi Kajian Retorika

· abQarie Books
4.0
13 reviews
Ebook
32
Pages
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About this ebook

Dunia akan sangat menarik untuk dikaji dari sudut pandang ilmu komunikasi. Melalui kajian yang mendalam, Aristotle mengenalkan tiga pendekatan paling efektif untuk membujuk manusia, yaitu ethos, pathos dan logos. Melalui kajian komunikasi, Albert Mehrabian mengemukakan bahwa cara kita menyampaikan lebih penting dari apa yang kita ucapkan. Bahwa dampak keseluruhan dari pesan terdiri dari 7% verbal (kata-kata), 38% vokal dan 55% non-verbal (perasaan, sikap dan mimik wajah). Melalui kajian komunikasi pula Michael Foucault menemukan kekuatan dalam retorika. Sebagai contoh, sistem yudisial memerintah kita melalui hukum, sedangkan hukum itu sendiri hadir dalam bentuk bahasa dan diskursus (retorika). Kemanapun kita pergi, kita akan menemukan retorika, karena ia menurut Wayne Booth bersifat universal dan arsitektonik (menjadi kerangka bagi semua disiplin ilmu).


Robert Craig (1999) mencatat terdapat tujuh tradisi dalam ilmu komunikasi, dan yang tertua di antaranya adalah tradisi retorika. Melalui Buku Seri Penelitian Komunikasi vol. 1 Tradisi Retorika, penulis berupaya mengulas kerangka teoretis penelitian komunikasi bidang kajian retorika secara sederhana. Buku ini bertujuan memberikan pengertian dasar terhadap retorika secara historis dan konseptual. Pada bagian akhir penulis menyarankan telaah lanjutan sebagai rujukan inti untuk pemahaman yang lebih khusus dan mendalam. 


Penulis berharap buku kecil ini dapat membantu mahasiswa tingkat dasar untuk melakukan penelitian di bidang ilmu komunikasi, khususnya dalam kajian retorika. Semoga bermanfaat.

Ratings and reviews

4.0
13 reviews
Bagasudin Fathurridho
August 9, 2020
Sangat bermanfaat dan cocok untuk referensi tugas akhir (skripsi). Mantap. Sukses selalu.
1 person found this review helpful
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About the author

Daniel Rusyad is an Indonesian author. He wrote various themes on education, sharia finance, marketing and communication in Bahasa, English and Arabic. He falled in love with education since he sat at junior high school, in which he was taught by his inspiring teacher, the Late Dr. Dihyatun Masqon whose smile, words and personality were imprinted so deeply in author's mind. He falled deeper in that love, after having been tutored by the Late Mr Ali Sarkowi, Lc., whose fluency in Arabic made his students crazy about the subject he taught. Upon a beautiful morning, Mr Ali has once said to the author, "allef kitaaban!" (Write a book!) So here it is a book the author dedicated to him.


Daniel has graduated from Darussalam Islamic Teacher Training College, Gontor, in 2006 and has completed his bachelor degree from Padjadjaran University majoring Communication Management Science in 2013. Daniel has been doing his master research on communication studies at Post Graduate School of UIN Bandung. 


Daniel can be reached at [email protected]

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