Brainsights: Use Neuroscience to Live, Love, and Lead a Better Life
About this ebook
Breakthroughs in the tools and methods for studying the brain in the last 10 years has resulted in an outpouring of insights into human behavior and why we do the things we do. The science has turned on its head long-held beliefs, leaving us with a clearer understanding of how to influence brain-positive behaviors to promote change. Brainsights will help you to:
· Understand how your brain has evolved to process the world
· Re-wire your brain to break habits and foster well-being
· Understand the chemistry of relationships and use it to build more meaningful connections
· Use experience to promote brain growth to shape new capabilities
I will strip away the inherent complexity of the science and steer you to insights that will enrich your relationships, improve your well-being, and increase your productivity.
Brainsights is a thinking person’s self-help book. It is for those that can’t wait to dig into the science, knowing what awaits them is the wisdom to make a difference in their own lives and those of others.
Well referenced with original research, the book is full of practical insights you can use in daily life to rewire yourself for success.
About the author
David C Winegar is an author, trainer, coach, speaker, and applied neuroscience advocate who travels the world helping organizations and individuals to achieve more through a better understanding of human behavior. His work has taken him to four continents, coaching 1 000s of people from over 70 countries. Before getting his MBA in organizational behavior and eBusiness from the University of Pittsburgh, he had a diverse work background including; working at the Smithsonian Institution's American History Museum, at the National Archives of the United States of America as a top-secret records declassification expert, and an international teacher of history and geography in Helsinki, Finland. Since receiving his MBA in 1995, he has been in no less than six tech start-up companies, 3 in the US and 3 in Finland, including a forerunner to Twitter and one of the first mobile email services. For the last 11 years, he has been running his organizational development and coaching consulting firm, Absolute-North Ltd., which uses the latest psychological and neuroscience research to develop people. He has developed an experiential learning method called Artificial Experience Building, which uses neuroscience-backed research to better commit learning to long-term memory. David's work has been in a broad spectrum of industries, everything from mobile gaming, and SAS companies, to industrial equipment, shipping, and machinery.
