Entrepreneurial Cognition: Exploring the Mindset of Entrepreneurs

· Springer
3.3
6 reviews
Ebook
281
Pages
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About this ebook

This open access book investigates the inter-relationship between the mind and a potential opportunity to explore the psychology of entrepreneurship. Building on recent research, this book offers a broad scope investigation of the different aspects of what goes on in the mind of the (potential) entrepreneur as he or she considers the pursuit of a potential opportunity, the creation of a new organization, and/or the selection of an entrepreneurial career. This book focuses on individuals as the level of analysis and explores the impact of the organization and the environment only inasmuch as they impact the individual’s cognitions. Readers will learn why some individuals and managers are able to able to identify and successfully act upon opportunities in uncertain environments while others are not. This book applies a cognitive lens to understand individuals’ knowledge, motivation, attention, identity, and emotions in the entrepreneurial process.

Ratings and reviews

3.3
6 reviews
A Google user
June 21, 2018
You can say my review is not about the book but about how to obtain it's content. "Free Ebook" is a lie, the fee of reading this "free" Ebook is your billing information. If this was actually free, I would not need to give you anything, especially the power to charge me. This is advertised as one thing (free), but provides you with something else. You should be made to change the offer to "Free Ebook costing you your credit card/paypal information". I want this review to be a good review, so I added this last sentence to get me to 100 words.
18 people found this review helpful
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Sankar Mondal
July 14, 2021
good
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About the author

Dean A. Shepherd is the Ray and Milann Siegfried Professor of Entrepreneurship at the Mendoza College of Business, Notre Dame University, USA. He is the former Editor-in-Chief of the Journal of Business Venturing and has published over 130 scholarly journal articles and 19 books.
Holger Patzelt is Chair in Entrepreneurship at the School of Management, Technical University of Munich, Germany. His research interests include entrepreneurial cognition and economic, emotional and psychological consequences of failure.

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