Winners and Losers: Entrepreneurial Lessons from 30,000 CEOs on How to Come Out on Top
About this ebook
With thousands of books and courses on entrepreneurship, why aren’t there more successful entrepreneurs? The answer is simple—we have been teaching it all wrong. In Winners and Losers, award-winning speaker Don Schmincke uses research from his many anthropological expeditions across the world, scientific data, and his experience training over thirty thousand CEOs to uncover the truth. Instead of looking at what successful entrepreneurs did right, Schmincke looks at what happened before their successes. What he found was that their paths were littered with mistakes, misguided assumptions, and major losses. Could the key to their successful entrepreneurship actually lie in their failures?
Unlike entrepreneurship books that focus on how to win, Schmincke deviates from the status quo and reveals that the real secret is in how to lose—powerfully. True success arises from the inevitable losses that come with risky ventures.
With a straightforward, humorous, and often politically incorrect approach, Winners and Losers offers anyone with entrepreneurial dreams unique management methods and scientific models to help build a framework for success.
Moments of despair birth real entrepreneurship. It’s time to embrace the loss.
About the author
Don has been accused by a NY press agency of providing “the most provocative and sensational view of business than any other speaker today.”
What else would you expect from an MIT and Johns Hopkins researcher who was nearly arrested as a capitalist spy in the Soviet Bloc, got shot off an aircraft carrier, survived in the Kurdish capital as the Ayatollah held hostages in Tehran, and developed missile inertial guidance systems while his frat brothers took Vegas (later portrayed in the movie “21”)?
Don Schmincke’s irreverent humor and unconventional methods provide audiences such a refreshing change to other status-quo topics that he’s been called the world’s “management renegade.” His patent-pending offerings transcend typical programs via refreshing alternatives to trendy theories, unproven methods, and phony “experts.” The industry agrees.
Renown books “The Code of the Executive” and “High Altitude Leadership” (with NBC Emmy-nominated climber Chris Warner).Published in over 10 languages, endorsed by leading authorities and recommended by top business schools. Featured by CNN, The Wall Street Journal, USA Today, MSNBC.com and more than 60 industry publications annually.
Host: Executive Insights TV series and The Leader’s Code radio program. Acclaimed as a Top 10 speaker for the world’s largest CEO organization.
The high failure rates of pop-management theories drove Don’s research using anthropology, evolutionary genetics and biology to dispel the “program-of-the-month” syndrome frustrating CEOs and HR managers for so long. By using Don’s science-driven leadership methods companies experience accelerated results in sales, employee satisfaction, and cultural alignment. He admits, “our work is politically incorrect but scientifically accurate.”
