"Wot the 'ell?" ejaculated one of the crew.
"A white man!" muttered the mate, and then: "Man the oars, boys, and we'll just pull over an' see what he wants."
When they came close to the shore they saw an emaciated creature with scant white locks tangled and matted. The thin, bent body was naked but for a loin cloth. Tears were rolling down the sunken pock-marked cheeks. The man jabbered at them in a strange tongue.
"Rooshun," hazarded the mate. "Savvy English?" he called to the man.
He did, and in that tongue, brokenly and haltingly, as though it had been many years since he had used it, he begged them to take him with them away from this awful country. Once on board the Marjorie W. the stranger told his rescuers a pitiful tale of privation, hardships, and torture, extending over a period of ten years. How he happened to have come to Africa he did not tell them, leaving them to assume he had forgotten the incidents of his life prior to the frightful ordeals that had wrecked him mentally and physically. He did not even tell them his true name, and so they knew him only as Michael Sabrov, nor was there any resemblance between this sorry wreck and the virile, though unprincipled, Alexis Paulvitch of old...
Burroughs soon took up writing full-time and by the time the run of Under the Moons of Mars had finished he had completed two novels, including Tarzan of the Apes, published from October 1912 and one of his most successful series.
Burroughs also wrote popular science fiction and fantasy stories involving Earthly adventurers transported to various planets (notably Barsoom, Burroughs's fictional name for Mars, and Amtor, his fictional name for Venus), lost islands, and into the interior of the hollow earth in his Pellucidar stories, as well as westerns and historical romances. Along with All-Story, many of his stories were published in The Argosy magazine.
Tarzan was a cultural sensation when introduced. Burroughs was determined to capitalize on Tarzan's popularity in every way possible. He planned to exploit Tarzan through several different media including a syndicated Tarzan comic strip, movies and merchandise. Experts in the field advised against this course of action, stating that the different media would just end up competing against each other. Burroughs went ahead, however, and proved the experts wrong – the public wanted Tarzan in whatever fashion he was offered. Tarzan remains one of the most successful fictional characters to this day and is a cultural icon.
In either 1915 or 1919, Burroughs purchased a large ranch north of Los Angeles, California, which he named "Tarzana." The citizens of the community that sprang up around the ranch voted to adopt that name when their community, Tarzana, California was formed in 1927. Also, the unincorporated community of Tarzan, Texas, was formally named in 1927 when the US Postal Service accepted the name, reputedly coming from the popularity of the first (silent) Tarzan of the Apes film, starring Elmo Lincoln, and an early "Tarzan" comic strip.