Email Marketing

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Email marketing is the process of incorporating the use of e- mails in small business marketing strategy. It’s essentially the same thing as sending out mailers, newsletters and coupon books through mail.

The only difference with the other forms of marketing is that this marketing strategy occurs through electronic mail. Since most people around the globe use e- mail as a form of communication, it is ideal that you come up with an effective strategy that will see you as a small business owner communicate with your clients via e- mail.

Basically, there are numerous ways that you can use- mail marketing techniques to market your firm as well as your services to your consumers. For instance, you can use this form of marketing to reach potential consumers or you can use it to market your business in different public venues.

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