It has been carefully edited to provide the reader with a range of commentaries to interrogate the evolution of ‘sustainability imaginaries’ in contexts as varied as urban planning, community gardens, bread-making, sustainable food movements in Italy, applied projects such as water projects in Bangladesh, and disaster studies.
As such, this is a book which ultimately argues for the value of the social sciences in considering one of the more urgent and complex topics of our time – that of sustainability.
Pierre McDonagh, BSocSc, MBA, PhD, is Professor of Marketing at the University of Bath, England. He has worked at Universities in Ireland, Scotland, Wales, England, and the United States. Pierre’s research primarily focuses on the (im)possibility of sustainability within the prevailing order and oppositional counter culture.