Managing Consumer Services: Factory or Theater?
About this ebook
This is a special volume of articles based on solid research and analysis, including conceptualization of the important issues, as well as recommendations for managers. It presents case histories and managerial practices in some key sectors, such as financial services, health care, tourism/hospitality, entertainment and media, online services and home and personal services
About the author
Enzo Baglieri is Associate Professor of the Operations and Technology Management at the SDA Bocconi School of Management, Bocconi University, Milan Italy. He has been teaching and running research in the field of Technology and Innovation Management since 1992. Author of many publications, in Italy and abroad, on technology management, new product development and service innovation.
Uday Karmarkar is LA Times Professor of Technology and Strategy, Director and founder of the global Business and Information Technologies (BIT) project at the UCLA Anderson School. His research interests are in information intensive industries, operations strategy and technology management in manufacturing, service and information industries. Professor Karmarkar has published over 75 research papers and articles. He has founded two academic journals and serves on several editorial boards.
