Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value
Eric Anderson · Florian Zettelmeyer
Nov 2020 · McGraw Hill Professional
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Ebook
352
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About this ebook
Lead your organization to become evidence-driven
Data. It’s the benchmark that informs corporate projections, decision-making, and analysis. But, why do many organizations that see themselves as data-driven fail to thrive? In Leading with AI and Analytics, two renowned experts from the Kellogg School of Management show business leaders how to transform their organization to become evidence-driven, which leads to real, measurable changes that can help propel their companies to the top of their industries.
The availability of unprecedented technology-enabled tools has made AI (Artificial Intelligence) an essential component of business analytics. But what’s often lacking are the leadership skills to integrate these technologies to achieve maximum value. Here, the authors provide a comprehensive game plan for developing that all-important human factor to get at the heart of data science: the ability to apply analytical thinking to real-world problems. Each of these tools and techniques comes to powerful life through a wealth of powerful case studies and real-world success stories.
Inside, you’ll find the essential tools to help you:
Data. It’s the benchmark that informs corporate projections, decision-making, and analysis. But, why do many organizations that see themselves as data-driven fail to thrive? In Leading with AI and Analytics, two renowned experts from the Kellogg School of Management show business leaders how to transform their organization to become evidence-driven, which leads to real, measurable changes that can help propel their companies to the top of their industries.
The availability of unprecedented technology-enabled tools has made AI (Artificial Intelligence) an essential component of business analytics. But what’s often lacking are the leadership skills to integrate these technologies to achieve maximum value. Here, the authors provide a comprehensive game plan for developing that all-important human factor to get at the heart of data science: the ability to apply analytical thinking to real-world problems. Each of these tools and techniques comes to powerful life through a wealth of powerful case studies and real-world success stories.
Inside, you’ll find the essential tools to help you:
- Develop a strong data science intuition quotient
- Lead and scale AI and analytics throughout your organization
- Move from “best-guess” decision making to evidence-based decisions
- Craft strategies and tactics to create real impact
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About the author
Eric Anderson and Florian Zettelmeyer are tenured professors at Northwestern University’s Kellogg School of Management. They are known across academic and business arenas as go-to experts in data analytics.
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