Exhibitions, Trade Fairs and Industrial Events

Warwick Frost · Jennifer Laing

Sep 2017 · Routledge

Kitabu pepe

244

Kurasa

Kimetimiza masharti

Ukadiriaji na maoni hayajahakikishwa Pata Maelezo Zaidi

Kuhusu kitabu pepe hiki

This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters.

This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management

Kuhusu mwandishi

Warwick Frost is an Associate Professor in the Department of Management, Sport and Tourism at La Trobe University, Melbourne, Australia. His research interests include heritage, events, nature-based attractions and the interaction between media, popular culture and tourism. Warwick is a co-editor of the Routledge Advances in Events Research series and has co-edited five books and co-authored five research books.

Jennifer Laing is an Associate Professor in the Department of Management, Sport and Tourism at La Trobe University, Melbourne, Australia. Her research interests include travel narratives; the role of events in society; rural and regional regeneration through tourism and events; and health and wellness tourism. Jennifer is a co-editor of the Routledge Advances in Events Research series and was recognised in 2017 as an Emerging Scholar of Distinction by the International Academy for the Study of Tourism.

Kadiria kitabu pepe hiki

Tupe maoni yako.

Kusoma maelezo

Simu mahiri na kompyuta vibao

Sakinisha programu ya Vitabu vya Google Play kwa ajili ya Android na iPad au iPhone. Itasawazishwa kiotomatiki kwenye akaunti yako na kukuruhusu usome vitabu mtandaoni au nje ya mtandao popote ulipo.

Kompyuta za kupakata na kompyuta

Unaweza kusikiliza vitabu vilivyonunuliwa kwenye Google Play wakati unatumia kivinjari cha kompyuta yako.

Visomaji pepe na vifaa vingine

Ili usome kwenye vifaa vya wino pepe kama vile visomaji vya vitabu pepe vya Kobo, utahitaji kupakua faili kisha ulihamishie kwenye kifaa chako. Fuatilia maagizo ya kina ya Kituo cha Usaidizi ili uhamishe faili kwenye visomaji vya vitabu pepe vinavyotumika.

Ripoti maudhui yanayokiuka sera