FACEBOOK FOR BUSINESS

Every business wants to improve its profitability. This is usually achieved by increasing the quality of the product or service, while at the same time ensuring that costs are minimized. Businesses connect to their customers by creating products and services that customers require and then marketing those products to them.

The undoubted star of all social media sites and platforms at the  moment is Facebook. MySpace came and went, Twitter has its limits, and other sites are still in the development stage. Here are some statistics that demonstrate just how vast a captive audience there is on Facebook:

With over 2.6 billion monthly active users as of the first quarter of 2020, Facebook is the biggest social network worldwide. In the third quarter of 2012, the number of active Facebook users surpassed one billion, making it the first social network ever to do so. Active users are those which have logged in to Facebook during the last 30 days. During the last reported quarter, the company stated that almost 3 billion people were using at least one of the company's core products (Facebook, WhatsApp, Instagram, or Messenger) each month.