Fashion Merchandising: Principles and Practice, Edition 2
James Clark
nov. 2020 · Bloomsbury Publishing
Carte electronică
274
Pagini
reportEvaluările și recenziile nu sunt verificate Află mai multe
Despre această carte electronică
Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer.
The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation.
The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role.
Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry.
New to this Edition:
- New focus point materials
- New chapter on Sustainability, co-authored with Hannah Middleton
- New activities and suggested reading lists
Accompanying online resources for this title can be found at bloomsburyonlineresources.com/fashion-merchandising. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation.
The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role.
Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry.
New to this Edition:
- New focus point materials
- New chapter on Sustainability, co-authored with Hannah Middleton
- New activities and suggested reading lists
Accompanying online resources for this title can be found at bloomsburyonlineresources.com/fashion-merchandising. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Despre autor
James Clark is a Senior Lecturer and Course Leader at London College of Fashion, UAL specializing in buying, merchandising and supply chain. As a PhD researcher James researches the effects of innovative technology on retail business model design.
Prior to joining UAL, James held positions with Debenhams, Coats Viyella and House of Fraser. This experience blended with his academic research interests has enabled James to publish Fashion Merchandising: Principles and Practice.
James is a member of research hubs within LCF and SIGs within the academic sector both within the UK and internationally. He is a Fellow of the HEA, holds a Chartered Manager award with the CMI and sits on the Chartered Association of Business Schools Executive Education Committee.
Prior to joining UAL, James held positions with Debenhams, Coats Viyella and House of Fraser. This experience blended with his academic research interests has enabled James to publish Fashion Merchandising: Principles and Practice.
James is a member of research hubs within LCF and SIGs within the academic sector both within the UK and internationally. He is a Fellow of the HEA, holds a Chartered Manager award with the CMI and sits on the Chartered Association of Business Schools Executive Education Committee.
Evaluează cartea electronică
Spune-ne ce crezi.
Informații despre lectură
Smartphone-uri și tablete
Instalează aplicația Cărți Google Play pentru Android și iPad/iPhone. Se sincronizează automat cu contul tău și poți să citești online sau offline de oriunde te afli.
Laptopuri și computere
Poți să asculți cărțile audio achiziționate pe Google Play folosind browserul web al computerului.
Dispozitive eReader și alte dispozitive
Ca să citești pe dispozitive pentru citit cărți electronice, cum ar fi eReaderul Kobo, trebuie să descarci un fișier și să îl transferi pe dispozitiv. Urmează instrucțiunile detaliate din Centrul de ajutor pentru a transfera fișiere pe dispozitivele eReader compatibile.
