Fashion Myths: A Cultural Critique

Β· transcript Verlag
4,4
17 Ρ€Π΅Ρ†Π΅Π½Π·ΠΈΠΈ
Π•-ΠΊΠ½ΠΈΠ³Π°
166
Π‘Ρ‚Ρ€Π°Π½ΠΈΡ†ΠΈ
Π‘ΠΎΠΎΠ΄Π²Π΅Ρ‚Π½Π°
ΠžΡ†Π΅Π½ΠΈΡ‚Π΅ ΠΈ Ρ€Π΅Ρ†Π΅Π½Π·ΠΈΠΈΡ‚Π΅ Π½Π΅ сС ΠΏΠΎΡ‚Π²Ρ€Π΄Π΅Π½ΠΈ Β Π”ΠΎΠ·Π½Π°Ρ˜Ρ‚Π΅ повСќС

Π—Π° Π΅-ΠΊΠ½ΠΈΠ³Π°Π²Π°

Besides products and services multinational corporations also sell myths, values and immaterial goods. Such Β»meta-goodsΒ« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.

ΠžΡ†Π΅Π½ΠΈ ΠΈ Ρ€Π΅Ρ†Π΅Π½Π·ΠΈΠΈ

4,4
17 Ρ€Π΅Ρ†Π΅Π½Π·ΠΈΠΈ

Π—Π° Π°Π²Ρ‚ΠΎΡ€ΠΎΡ‚

Roman Meinhold (Dr. phil., M.A.) is Director of the Guna Chakra Research Center, Assumption University, Bangkok. His areas of specialization include Cultural Critique, Philosophy of Art and Culture, and Applied Philosophy/Ethics.

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