Festival and Events Management
Ian Yeoman · Martin Robertson · Jane Ali-Knight · Siobhan Drummond · Una McMahon-Beattie
Jun 2012 · Routledge
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448
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Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
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Ian Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond, Una McMahon-Beattie
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