Cutting Edge Research Methods in Hospitality and Tourism
About this ebook
Developing recent research strategies under the umbrella of quantitative and qualitative research methods – such as the use of structural equation modeling analysis, applied econometric research, network theory and social network analysis, using tracking mobility and planning exercises, fuzzy-set Qualitative Comparative Analysis, necessary condition analysis, and netnography approaches – can offer promising solutions.
A necessity for academics and practitioners in the tourism and hospitality sector, Cutting Edge Research Methods in Hospitality and Tourism expands existing knowledge, generating innovative research.
About the author
Dr. Fevzi Okumus is the CFHLA Preeminent Chair Professor within the Hospitality Services Department at the University of Central Florida’s Rosen College of Hospitality Management. He is the Editor-in-Chief of the International Journal of Contemporary Hospitality Management (IJCHM) and the Journal of Hospitality and Tourism Insights (JHTI).
Dr. S. Mostafa Rasoolimanesh is an Associate Professor and Director of Centre for Research and Innovation in Tourism (CRiT), at the Faculty of Social Sciences and Leisure Management, Taylor's University, Malaysia.
Dr. Shiva Jahani is a statistician at the University of Central Florida. She specializes in research methodology and advanced data analytics. She is a Graduate Faculty Scholar at University of Central Florida, including at the Rosen College of Hospitality Management. She is the Associate Methodology Editor for the Journal of Hospitality and Tourism Insights.
