Global Innovation Science Handbook, Chapter 18 - Market Research in the Process of New Product Development
Fiona Schweitzer
Jan 2014 · McGraw Hill Professional
Ebook
22
Pages
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About this ebook
A chapter from the Global Innovation Science Handbook, a comprehensive guide to the science, art, tools, and deployment of innovation, brought together by two Editors of the prestigious International Journal of Innovation Science, with ground-breaking contributions from global innovation leaders in every type of industry.
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