Media Market: Mastering the Media Market, Navigating the Digital Age
About this ebook
A market, also known as a media market, broadcast market, media region, designated market area (DMA), television market area, or simply market, is a region in which the population has access to the same (or comparable) television and radio station offerings. Markets may also include other forms of media, such as newspapers and content from the internet. It is possible for them to correspond with or overlap with one or more metropolitan areas; however, rural regions that have a limited number of large population centers can also be recognized as markets. The opposite is also true: extremely big metropolitan areas can occasionally be divided into a number of different pieces. It is possible for market regions to overlap, which means that individuals who live on the periphery of one media market may be able to get information from other markets that are conveniently located nearby. These measurements are compiled in the United States by Nielsen Media Research, and they are utilized extensively in the process of audience measurement. Since the completion of its acquisition of Arbitron in September 2013, Nielsen has been doing audience measurements for both radio and television.
How you will benefit
(I) Insights, and validations about the following topics:
Chapter 1: Media market
Chapter 2: Nielsen Audio
Chapter 3: WDBB
Chapter 4: WNPT (TV)
Chapter 5: Audience measurement
Chapter 6: Market failure
Chapter 7: WYMT-TV
Chapter 8: WDTV
Chapter 9: Media in New York's Capital District
Chapter 10: The CW Plus
Chapter 11: WVTT-CD
Chapter 12: WJMX (AM)
Chapter 13: Media in the Tampa Bay area
Chapter 14: WNKI
Chapter 15: Digital television transition in the United States
Chapter 16: KLIR
Chapter 17: Nielsen Media Research
Chapter 18: Regulated market
Chapter 19: Significantly viewed out-of-market television stations in the United States
Chapter 20: Media in Jacksonville, Florida
Chapter 21: WTOP-FM
(II) Answering the public top questions about media market.
(III) Real world examples for the usage of media market in many fields.
Who this book is for
Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Media Market.
