Pricing: Mastering the Price Game, Unveiling the Art and Science of Successful Pricing
About this ebook
Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of product.
How you will benefit
(I) Insights, and validations about the following topics:
Chapter 1: Pricing
Chapter 2: Price discrimination
Chapter 3: Information good
Chapter 4: Product bundling
Chapter 5: Sales promotion
Chapter 6: Product differentiation
Chapter 7: Porter's generic strategies
Chapter 8: Relationship marketing
Chapter 9: Yield management
Chapter 10: Rebate (marketing)
Chapter 11: Pricing strategies
Chapter 12: Retail marketing
Chapter 13: Aftermarket (merchandise)
Chapter 14: Six forces model
Chapter 15: Dynamic pricing
Chapter 16: Value-based pricing
Chapter 17: Geographical pricing
Chapter 18: Premium pricing
Chapter 19: Customer to customer
Chapter 20: Pay what you want
Chapter 21: Customer cost
(II) Answering the public top questions about pricing.
(III) Real world examples for the usage of pricing in many fields.
Who this book is for
Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of pricing.
