Basics Graphic Design 01: Approach and Language
Gavin Ambrose · Nigel Aono-Billson
Dec 2010 · Bloomsbury Publishing
Ebook
200
Pages
reportRatings and reviews aren’t verified Learn More
About this ebook
Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. The book begins with an overview of various approaches to graphic design, as well as its inherent language. It goes on to look at methods for generating and developing ideas, research methods, and understanding what is meant by the design brief. The book draws on contemporary and historical sources and concludes with a discussion on the application of the creative idea.
Approach and Language is the first title in the Basics Graphic Design series from AVA Publishing. These books cover every aspect of studying a graphic design course. Subjects covered include critical thinking and evaluation, problem solving, the development of project work and the realisation of design practice. Showcasing work from students and practitioners alike, the books provide the student with the tools and inspiration they require to develop their skills in new and emerging technologies, and to become highly motivated and independent individuals with plenty to offer to the design world.
Approach and Language is the first title in the Basics Graphic Design series from AVA Publishing. These books cover every aspect of studying a graphic design course. Subjects covered include critical thinking and evaluation, problem solving, the development of project work and the realisation of design practice. Showcasing work from students and practitioners alike, the books provide the student with the tools and inspiration they require to develop their skills in new and emerging technologies, and to become highly motivated and independent individuals with plenty to offer to the design world.
About the author
Nigel Aono-Billson is a designer, educator and writer. Based in the UK, he has lectured extensively on undergraduate and postgraduate graphic design programmes in the UK, Europe and the USA. Since the early 1980s, he has worked extensively as a designer, both independently and for design companies. His work has been published in design journals, books and magazines, both nationally and internationally. Gavin Ambrose studied at Central St Martins and is a practising graphic designer. Current commercial practice includes clients from the arts sector, art galleries, publishers and advertising agencies. He is the co-author and designer of several books on branding, packaging and editorial design.
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
