Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Mar 2009 · Harper Collins
4.4star
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272
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About this ebook
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.
Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
Ratings and reviews
4.4
10 reviews
Mz yuseme
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September 13, 2015
Send me 1.00 to Mzannamae po 3616 E 75th Cleveland Ohio 44105
John wayne Chapman
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March 20, 2016
This is a great book
Dre Azy
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September 26, 2015
It nice
About the author
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
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