Geographical Pricing: Unlocking Profitability in the Global Marketplace, a Geographical Pricing Guide
Sobre aquest llibre
Geographical pricing, in marketing, is the practice of modifying a basic list price based on the geographical location of the buyer. It is intended to reflect the costs of shipping to different locations. There are several ways to apply the cost of shipping to the prices.
How you will benefit
(I) Insights, and validations about the following topics:
Chapter 1: Geographical pricing
Chapter 2: Freight transport
Chapter 3: Price
Chapter 4: Pricing
Chapter 5: Product differentiation
Chapter 6: Porter's five forces analysis
Chapter 7: Incoterms
Chapter 8: Disintermediation
Chapter 9: FOB (shipping)
Chapter 10: Drop shipping
Chapter 11: Base point pricing
Chapter 12: Freight rate
Chapter 13: Pricing strategies
Chapter 14: Freight forwarder
Chapter 15: Retail marketing
Chapter 16: Industrial market segmentation
Chapter 17: Value-based pricing
Chapter 18: Marketing channel
Chapter 19: Free shipping
Chapter 20: Customer cost
Chapter 21: Third-party logistics
(II) Answering the public top questions about geographical pricing.
(III) Real world examples for the usage of geographical pricing in many fields.
Who this book is for
Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Geographical Pricing.
