Public Communication in the European Union: History, Perspectives and Challenges

Giorgia Nesti · Chiara Valentini

Jan 2010 · Cambridge Scholars Publishing

Ebook

440

Pages

Eligible

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About this ebook

This book is a collection of essays that analyse and discuss EU information and communication policies and activities towards, with, by different publics developed both by the EU institutions at the European, national and local levels and by public organizations and civil society actors. Throughout six thematic parts, the authors examine from different theoretical perspectives (political communication, journalism, public relations and public diplomacy, political science, and cultural studies) and reflect on what it means for the European Union to communicate in multi-national and multi-cultural settings.

The originality and strength of this book stand on the capacity to discuss EU communication policies, strategies and actions in their diverse features and, at the same time, to have a clear general picture of the role and function that communication has within the European Union’s governance.

The combination of different theoretical frameworks with the latest empirical research findings makes this book a fresh and fascinated collection of insights of what the European Union can achieve with strategic communications.

About the author

Chiara Valentini (PhD in Organizational Communication and Public Relations) is Assistant Professor at the Department of Language and Business Communication, Aarhus School of Business at Aarhus University (Denmark), where she teaches courses in public and political communication and public relations. Her research interests focus on public relations, public and political communication, public affairs and public diplomacy, international and intercultural communication and the European Union.

Giorgia Nesti (PhD in European and Comparative Politics) is Assistant Professor at the Department of Historical and Political Studies at the University of Padova (Italy), and she teaches Communication Policy in Europe at the Faculty of Communication Science. Her research interests focus on European integration, European governance and regulation, media market and public communication.

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