Global Business: Past, Present and Future
sen, 2023 · Edward Elgar Publishing
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This fascinating book examines international business and multinational enterprise as part of a bigger picture, considering the importance of two main components: space and time. Summarising the past five years, Mark Casson reviews the changing role of multinational enterprises within the global economy and how leading firms have generated profitability and growth not only from innovations in technology and marketing, but also by exploiting legal loopholes in tax and regulatory systems.
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Mark Casson, Professor of Economics and Director, Centre for Institutions and Economic History, University of Reading, UK
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