关于此电子书
This is an exciting new edition of a core textbook that explores innovation management from a global perspective. Innovation management is increasingly significant, both as an academic discipline and as an integral part of the way businesses seek to change and grow. However the key factors behind successful innovation and the process by which innovation is turned into profit in the global arena remain largely undefined. The new edition provides a unique answer to these questions and offers a step-by-step guide to innovation strategy development, taking into account the global context in which businesses today operate.
Written by a highly experienced instructor, this is an ideal companion for undergraduate students of innovation as well as postgraduate and MBA students taking modules with an innovation component.
New to this Edition:
- Completely rewritten and restructured to explore in more depth how innovative ideas are identified and strategized in an increasingly globalized world
- Fully updated and extended case studies on world-leading companies
- Increased attention to commercialized innovation, including factors such as intellectual property laws, technology acceleration and the competition for venture capital and finance
- Coverage of new topics such as open innovation and service innovation
- Expanded coverage of the tools and methods needed to understand financial gain and risk
Written by a highly experienced instructor, this is an ideal companion for undergraduate students of innovation as well as postgraduate and MBA students taking modules with an innovation component.
New to this Edition:
- Completely rewritten and restructured to explore in more depth how innovative ideas are identified and strategized in an increasingly globalized world
- Fully updated and extended case studies on world-leading companies
- Increased attention to commercialized innovation, including factors such as intellectual property laws, technology acceleration and the competition for venture capital and finance
- Coverage of new topics such as open innovation and service innovation
- Expanded coverage of the tools and methods needed to understand financial gain and risk
作者简介
J. Christopher Westland is Professor in the Department of Information & Decision Sciences at the University of Illinois, USA.
为此电子书评分
欢迎向我们提供反馈意见。
如何阅读
智能手机和平板电脑
笔记本电脑和台式机
您可以使用计算机的网络浏览器聆听您在 Google Play 购买的有声读物。
电子阅读器和其他设备
如果要在 Kobo 电子阅读器等电子墨水屏设备上阅读，您需要下载一个文件，并将其传输到相应设备上。若要将文件传输到受支持的电子阅读器上，请按帮助中心内的详细说明操作。
