關於這本電子書
This is an exciting new edition of a core textbook that explores innovation management from a global perspective. Innovation management is increasingly significant, both as an academic discipline and as an integral part of the way businesses seek to change and grow. However the key factors behind successful innovation and the process by which innovation is turned into profit in the global arena remain largely undefined. The new edition provides a unique answer to these questions and offers a step-by-step guide to innovation strategy development, taking into account the global context in which businesses today operate.
Written by a highly experienced instructor, this is an ideal companion for undergraduate students of innovation as well as postgraduate and MBA students taking modules with an innovation component.
New to this Edition:
- Completely rewritten and restructured to explore in more depth how innovative ideas are identified and strategized in an increasingly globalized world
- Fully updated and extended case studies on world-leading companies
- Increased attention to commercialized innovation, including factors such as intellectual property laws, technology acceleration and the competition for venture capital and finance
- Coverage of new topics such as open innovation and service innovation
- Expanded coverage of the tools and methods needed to understand financial gain and risk
Written by a highly experienced instructor, this is an ideal companion for undergraduate students of innovation as well as postgraduate and MBA students taking modules with an innovation component.
New to this Edition:
- Completely rewritten and restructured to explore in more depth how innovative ideas are identified and strategized in an increasingly globalized world
- Fully updated and extended case studies on world-leading companies
- Increased attention to commercialized innovation, including factors such as intellectual property laws, technology acceleration and the competition for venture capital and finance
- Coverage of new topics such as open innovation and service innovation
- Expanded coverage of the tools and methods needed to understand financial gain and risk
關於作者
J. Christopher Westland is Professor in the Department of Information & Decision Sciences at the University of Illinois, USA.
為這本電子書評分
請分享你的寶貴意見。
閱讀資訊
智能手機和平板電腦
手提電腦和電腦
你可以使用電腦的網絡瀏覽器聆聽在 Google Play 上購買的有聲書。
電子書閱讀器及其他裝置
如要在 Kobo 等電子墨水裝置上閱覽書籍，你需要下載檔案並傳輸到你的裝置。請按照說明中心的詳細指示，將檔案傳輸到支援的電子書閱讀器。
