Guerrilla Marketing: Advertising and Marketing Definitions, Ideas, Tactics, Examples, and Campaigns to Inspire Your Business Success, Volume 2

Jason Myers · Jay Conrad Levinson · Merrilee Kimble

Mas 2022 · Morgan James Publishing

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309

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Focused on low-cost, strategic marketing concepts that will creatively promote a compelling product or service, Guerrilla Marketing’s winning approach relies on knowledge, time, energy, and imagination rather than a big marketing budget. Now, the winning continues with Guerrilla Marketing Volume 2.

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Jay Conrad Levinson was the author of Guerrilla Marketing, the best-selling marketing series in history, in addition to 58 other business books. His books have sold more than 20 million copies worldwide and been translated into over 60 languages, with many being required reading in MBA programs worldwide. In addition to his work as a marketing professional, visionary, and author, Jay conducted Guerrilla Marketing training programs and was the Chairman of Guerrilla Marketing International and The Guerrilla Marketing Association—a marketing support system for small business.

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