Health Communication Theory

·
· John Wiley & Sons
电子书
368
评分和评价未经验证  了解详情

关于此电子书

Assembles the most important theories in the field of health communication in one comprehensive volume, designed for students and practitioners alike

Health Communication Theory is the first book to bring together the theoretical frameworks used in the study and practice of creating, sending, and receiving messages relating to health processes and health care delivery. This timely volume provides easy access to the key theoretical foundations on which health communication theory and practice are based. Students and future practitioners are taught how to design theoretically-grounded research, interventions, and campaigns, while established scholars are presented with new and developing theoretical frameworks to apply to their work.

Divided into three parts, the volume first provides a summary and history of the field, followed by an overview of the essential theories and concepts of health communication, such as Problematic Integration Theory and the Cultural Variance Model. Part Two focuses on interpersonal communication and family interaction theories, provider-patient interaction frameworks, and public relations and organizational theories. The final part of the volume centers on theories relevant to information processing and cognition, affective impact, behavior, message effects, and socio-psychology and sociology. Edited by two internationally-recognized experts with extensive editorial and scholarly experience, this first-of-its-kind volume:

  • Provides original chapters written by a group of global scholars working in health communication theory
  • Covers theories unique to interpersonal and organizational contexts, and to health campaigns and media issues
  • Emphasizes the interdisciplinary and collaborative nature of health communication research
  • Includes overviews of basic health communication theory and application
  • Features commentary on future directions in health communication theory

Health Communication Theory is an indispensable resource for advanced undergraduate and graduate students studying health communication, and for both new and established scholars looking to familiarize themselves with the area of study or seeking a new theoretical frameworks for their research and practice.

作者简介

Teresa L. Thompson is Professor Emerita of Communication at the University of Dayton, Ohio. She has been the Editor of the journal Health Communication for more than 33 years, and has edited the Routledge Handbook of Health Communication and Sage Encyclopedia of Health Communication. Dr. Thompson is esteemed for both her contributions to the field and for her proficiency in coordinating the work of other scholars and editorial staff.

Peter J. Schulz is Professor at the University of Lugano, Switzerland, where he is Director of the Institute of Communication and Health. Together with Paul Cobley, London, he is Editor of the Series Handbooks of Communication Science (HoCS, 42 volumes, Berlin: DeGruyter & Mouton). Since 2017 he is also Honorary Professor at ANU (Australian National University, Canberra).

为此电子书评分

欢迎向我们提供反馈意见。

如何阅读

智能手机和平板电脑
只要安装 AndroidiPad/iPhone 版的 Google Play 图书应用,不仅应用内容会自动与您的账号同步,还能让您随时随地在线或离线阅览图书。
笔记本电脑和台式机
您可以使用计算机的网络浏览器聆听您在 Google Play 购买的有声读物。
电子阅读器和其他设备
如果要在 Kobo 电子阅读器等电子墨水屏设备上阅读,您需要下载一个文件,并将其传输到相应设备上。若要将文件传输到受支持的电子阅读器上,请按帮助中心内的详细说明操作。