Direktmarketing-Aktionen professionell planen: Von der Situationsanalyse bis zur Erfolgskontrolle
Mar 2013 · Springer-Verlag
Ebook
163
Pages
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About this ebook
About the author
Prof. Dr. Heinrich Holland ist Inhaber des Lehrstuhl für Direkt- und Handelsmarketing, Statistik und Wirtschaftsinformatik an der Fachhochschule Mainz. Außerdem lehrt er an der European Business School (EBS) und ist Stellvertretender Akademieleiter der Deutschen Direktmarketing Akademie (DDA).
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