How To Make It In Advertising
Sep. 2013 · Random House
E-boek
190
Bladsye
family_home
Geskik
info
reportGraderings en resensies word nie geverifieer nie. Kom meer te wete
Meer oor hierdie e-boek
Advertising. Is it really 'the greatest art form of the twentieth century'
(Marshall McLuhan)? Whatever your views, it is undeniably one of the most
popular career choices going-and one of the most difficult to get into. If
you want to be creative and make money, or simply fancy trying your hand
at a job in one of the most powerful industries around, then this
indispensable guide is all you'll need to get a foot in the door and keep a
step ahead of the competition. It's a careers guide with a difference, using
the experience and wisdom of some of the industry's top people. You'll find
essential advice on how to get started and how to get ahead, as well as
the insider's view of the genuine pros and cons of each job, from copywriter
to account handler. Your new career starts here.
(Marshall McLuhan)? Whatever your views, it is undeniably one of the most
popular career choices going-and one of the most difficult to get into. If
you want to be creative and make money, or simply fancy trying your hand
at a job in one of the most powerful industries around, then this
indispensable guide is all you'll need to get a foot in the door and keep a
step ahead of the competition. It's a careers guide with a difference, using
the experience and wisdom of some of the industry's top people. You'll find
essential advice on how to get started and how to get ahead, as well as
the insider's view of the genuine pros and cons of each job, from copywriter
to account handler. Your new career starts here.
Meer oor die skrywer
ABOUT THE AUTHOR
Mark Leigh’s first job in an ad agency was a studio junior
at DDB. He soon realised that there was more money (and
marginally less tea-making) as an account executive
there. Despite working with clients such as Polaroid, Volkswagen,
Motorola, Volvic and Berkeley Homes, he is proud to say that he is
‘Ulcer-free’. His claim to fame is that he was once sick right in front
of the Lyons Coffee Client-yet still retained his job, if not
his dignity. Mark is now a director of AMD, the country’s
largest property marketing consultancy, based in Chelsea. If his
MD is reading this book Mark would like to point out to her that it
was written entirely in his own time.
Gradeer hierdie e-boek
Sê vir ons wat jy dink.
Lees inligting
Slimfone en tablette
Installeer die Google Play Boeke-app vir Android en iPad/iPhone. Dit sinkroniseer outomaties met jou rekening en maak dit vir jou moontlik om aanlyn of vanlyn te lees waar jy ook al is.
Skootrekenaars en rekenaars
Jy kan jou rekenaar se webblaaier gebruik om na oudioboeke wat jy op Google Play gekoop het, te luister.
E-lesers en ander toestelle
Om op e-inktoestelle soos Kobo-e-lesers te lees, moet jy ’n lêer aflaai en dit na jou toestel toe oordra. Volg die gedetailleerde hulpsentrumaanwysings om die lêers na ondersteunde e-lesers toe oor te dra.
