How To Make It In Advertising
ruj 2013. · Random House
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190
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O ovoj e-knjizi
Advertising. Is it really 'the greatest art form of the twentieth century'
(Marshall McLuhan)? Whatever your views, it is undeniably one of the most
popular career choices going-and one of the most difficult to get into. If
you want to be creative and make money, or simply fancy trying your hand
at a job in one of the most powerful industries around, then this
indispensable guide is all you'll need to get a foot in the door and keep a
step ahead of the competition. It's a careers guide with a difference, using
the experience and wisdom of some of the industry's top people. You'll find
essential advice on how to get started and how to get ahead, as well as
the insider's view of the genuine pros and cons of each job, from copywriter
to account handler. Your new career starts here.
(Marshall McLuhan)? Whatever your views, it is undeniably one of the most
popular career choices going-and one of the most difficult to get into. If
you want to be creative and make money, or simply fancy trying your hand
at a job in one of the most powerful industries around, then this
indispensable guide is all you'll need to get a foot in the door and keep a
step ahead of the competition. It's a careers guide with a difference, using
the experience and wisdom of some of the industry's top people. You'll find
essential advice on how to get started and how to get ahead, as well as
the insider's view of the genuine pros and cons of each job, from copywriter
to account handler. Your new career starts here.
O autoru
ABOUT THE AUTHOR
Mark Leigh’s first job in an ad agency was a studio junior
at DDB. He soon realised that there was more money (and
marginally less tea-making) as an account executive
there. Despite working with clients such as Polaroid, Volkswagen,
Motorola, Volvic and Berkeley Homes, he is proud to say that he is
‘Ulcer-free’. His claim to fame is that he was once sick right in front
of the Lyons Coffee Client-yet still retained his job, if not
his dignity. Mark is now a director of AMD, the country’s
largest property marketing consultancy, based in Chelsea. If his
MD is reading this book Mark would like to point out to her that it
was written entirely in his own time.
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